RETURN ON INVESTMENT
Below is an example of an average Return On Investment based on sales of 500 gift cards.

LaunchBox Sample R.O.I.

INVESTMENT
Custom Card Package Cost  
$750
Flat Monthly Fee $35 x 12  
420
Terminal Equipment
495
Total First Year Cost
$1,665
RETURN
Average Sale of $35 x 500  
$17,500
Customer spends more than value of card: $10 x 500  
5,000
Total Revenue
22,500
Cost of Goods Sold @ 50%  
- 11,250
1st-year Program Cost
- 1,665
10 - 12% Breakage**
+ 2,250
Total Profitability
$11,835

Figures are for example only and are based on average retail gross margins & sales.
**Breakage = cards never redeemed.
**Based on 3.5 transactions per card. Monthly System Access fee is included in Flat Fee program.

   
Download the MS Excel-based ROI Calculator and enter your own data to figure your program profitability.