Card Production Q & A
Q What is the standard gift card size?
A Standard (CR 80) gift card size is 3 3/8” width x 2 1/8” (height) x 0.30 mil (thickness) The card’s dimensions are the same as a standard credit card. See Graphics Specs sheet for details.
 
Q In creating my card design, what dimensions do I have to work with?
A Finished card size: 3 3/8” (3.375) x 2 1/8” (2.125). Magnetic Stripe is placed 3/16” from edge of card. Artwork that bleeds must extend 1/16th” beyond the edge of card. A 1/8” trim safety margin inside of card edge is recommended for all type and essential art elements.
 
Q What types of electronic format do you accept for artwork?
A We currently accept digital files for both the Mac and PC platforms created with
any of the following programs:

Quark XPress 4.0 to 6.0
Adobe InDesign 2 to CS
Adobe Photoshop CS or lower
Adobe Illustrator CS or lower
Macromedia Freehand MX or lower
Adobe Pagemaker 7 or lower
Corel Draw 7.0 (Win) & 6.0 (Mac)
 
Q Do you accept camera ready artwork?
A Yes, we accept separated film and camera ready artwork. Photocopies and pre-printed materials (business cards, brochures, etc.) are less suitable for high-quality graphic production, but are often used. Complete card design services are available for a moderate fee.
 
Q What media can be used to send files?
A We can accept your files via floppy disk, 100 & 250 MB Zip disks, (both IBM and Mac), CD, and email attachment depending on the file size.
 
Q How long does it take to develop a gift card proof?
A Once acceptable artwork has been received, an electronic proof will be created and sent via email within 3 to 5 business days. A color laser proof can also be sent upon request. Color Key or Matchprint proofs supplied at additional cost.
 
Q What is the time frame for receiving my completed gift card order?
A After the proof has been approved and signed, custom card production requires approximately 15 business days + shipping time.
 
Q What is the minimum number of gift cards I can order?
A An initial order of 100 Standard cards for the Jumpstart program, 500 Standard or Custom cards for the Launchbox program or 1,000 Custom cards for the Choice program is required. Card orders may be Gift or Loyalty programs.
These minimum order quantities apply to each version of a card being printed (example: 1,000 custom gift cards and 1,000 loyalty cards).
 
Q Can I order a larger quantity of cards in order to get a price break and have them stored until needed?
A Yes. We can provide warehousing and fulfillment services for cards and custom merchandising materials. Cost depends upon volume.
 
Q What type of magnetic stripe is applied to the cards?
A We use a LoCo. 300 oersted, 7/16” or 5/16”.